As I coach business leaders, pastors and executive directors of non-profit organizations, I often ask, "What is the purpose of your website?" Very few leaders know of or have a purpose for their website, so then I ask, "What is the purpose of your business / church /organization?" I am usually given a mission or vision statement, but not a purpose statement. That leads me to ask, what is your purpose as an individual? Perhaps the website lacks purpose because the organization l... Read More...